Micromallows Advent Calendar 2026: The Viral 24-Day Squishmallows Countdown

The most-wanted plush countdown of the season is back, and it went live for preorder on September 1. The 2026 Micromallows by Original Squishmallows 24-Day Holiday Advent Calendar stuffs 24 miniature plush behind 24 little doors, one for each day leading up to Christmas. At $69.99 it sits right in the sweet spot for a shareable holiday gift, and if last year is any guide, it will not stay in stock for long. Here's the full breakdown of what's inside, who it's for, and exactly how to lock one in before the resale markups start.

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What Is a Micromallows Advent Calendar?

Micromallows are the smallest members of the Squishmallows family, tiny 2.5-inch micro plush that keep the same rounded, squishable shape as the full-size squad. The advent calendar format takes 24 of them and hides one behind each numbered door, turning the December countdown into a daily reveal. You pop open door one on December 1, work your way to door 24 on Christmas Eve, and end the month with a full set of 24 pocket-size plush.

The 2026 edition is made by Jazwares, the company behind the entire Squishmallows line, and it carries the official Original Squishmallows branding rather than a knockoff label. That matters, because the advent-calendar category attracts a lot of lookalikes this time of year.

What's Inside the 2026 Calendar

Here's what has been confirmed for this year's release:

• 24 doors, 24 plush. Every window hides a different 2.5-inch Micromallow, so you finish the month with a coordinated holiday squad.
• Holiday-favorite characters. Confirmed names include Junie the Banana and James the Fox, with the rest of the lineup themed around the winter-holiday countdown.
• $69.99 retail. That works out to under $3 per plush, which is a reasonable per-piece price for licensed Squishmallows.
• Preorder opened September 1, 2026. Getting your order in early is the whole game with this product.

The official product page lists the calendar directly through the manufacturer, and you can confirm the current lineup and availability on the Jazwares Squishmallows shop. Squishmallows tends to keep character reveals rolling out over the preorder window, so expect the full 24-name roster to firm up as the drop gets closer.

Why This One Sells Out Every Year

The Micromallows calendar hits a very specific combination that fuels fast sellouts. First, Squishmallows sits at the center of the ongoing plush and sensory-toy boom. Circana's toy-industry data has repeatedly flagged plush and "explorative" squishy toys as some of the fastest-growing categories, driven heavily by the adult collector crowd rather than only kids.

Second, advent calendars are a one-shot seasonal product. Unlike a standard plush that restocks all year, a holiday calendar has a hard sell-by date. Once the season passes, remaining stock disappears and the only way in is resale. Reporting on last year's edition noted it sold out by roughly mid-October, well before December even started.

Third, the price point is gift-friendly. At $69.99 it reads as a genuine present rather than an impulse grab, which pulls in parents, teachers, and gift-buyers on top of the usual collectors. When three buyer groups chase the same limited seasonal run, the math tips toward early sellouts every time.

Micromallows Calendar vs Other 2026 Squishy Advent Calendars

This is not the only squishy countdown on shelves this year, and picking the right one depends on what you want out of December.

Micromallows (this calendar)

Best for Squishmallows fans and collectors who want the smallest, most display-friendly plush. Twenty-four tiny characters look fantastic lined up on a shelf, and the licensed-favorite names give it collector appeal. If your household already loves the Squishmallows aesthetic, this is the natural pick.

Squishville Deluxe Holiday Calendar

Squishville runs a parallel 24-day calendar with 2-inch Squishmallows, some paired with exclusive accessories. It leans more playset than pure plush, so it suits younger kids who want to actually play with the figures rather than just collect them.

NeeDoh Squishmas

If your gift recipient is more into squeezable sensory fidgets than plush, the NeeDoh route is the better fit. We broke down that lineup in our NeeDoh Squishmas advent calendar guide, which covers how the fidget-focused countdown compares on price and contents.

For a wider look at how all of these drops stack up on timing, our Fall 2026 release calendar maps out every major squishy launch so you can plan the whole season instead of reacting to one drop at a time.

Is It Worth $69.99?

Value comes down to how you frame it. As a straight plush purchase, 24 micro plush for $69.99 lands under $3 each, which is well below what a single loose Micromallow usually costs at retail. As a gift, the daily-reveal ritual across all of December is arguably the real product, and that experience is hard to price against a plain box of plush.

Where it gets less clean is resale. Because these calendars sell out, sealed units often climb above retail on the secondary market once stores are empty. That premium is great if you already own one and terrible if you waited. The honest takeaway: if you want it, buy it at retail during the preorder window and skip the resale gamble entirely.

One more consideration for collectors: the plush inside are calendar-format micro plush, so condition and completeness matter if you ever plan to resell the set. Keep the packaging if you care about long-term value.

How to Actually Land One Before It Sells Out

Seasonal Squishmallows drops reward preparation, so here's the practical playbook:

• Preorder now, not later. The calendar opened for preorder on September 1. Every year the earliest orders are the safest ones, and waiting until November is how people end up paying resale prices.
• Check multiple retailers. These calendars show up at major toy and mass retailers plus the official Squishmallows channels. Cross-shopping beats camping on a single sold-out listing. You can confirm the official on-sale status straight from squishmallows.com.
• Set stock alerts. Mobile restock notifications beat manually refreshing product pages, especially in the mid-October window when last year's edition disappeared.
• Have a backup plan. If the calendar sells out before you order, standard Squishmallows plush stay in stock year-round and make a solid substitute gift: → Shop Squishmallows plush on Amazon.

If Amazon carries the calendar itself during the season, you can search it directly here: → Shop the Micromallows advent calendar on Amazon. Listings for seasonal calendars come and go, so if it's not showing, check back or fall back to the retailers above.

Pairing It With Other Squishy Gifts

An advent calendar makes a strong centerpiece, but it pairs beautifully with the rest of the squishy world if you're building a bigger gift. A blind-box mystery pull adds an extra hit of surprise alongside the daily doors, and the → Shop Mystery Squishy Dumpling on Amazon delivers exactly that kind of unboxing thrill in the same cozy aesthetic. For a full stocking, our 2026 squishy gift guide rounds up picks across every budget and age range.

Keep in mind that with any advent calendar, part of what you're buying is the daily experience, so it works best when you actually pace it out rather than tearing through all 24 doors at once.

Frequently Asked Questions

When did the 2026 Micromallows advent calendar release?

Preorders opened on September 1, 2026. Ordering during the preorder window is the most reliable way to get one at retail price, since the calendar historically sells out well before December.

How much does it cost?

The 2026 Micromallows 24-Day Holiday Advent Calendar retails for $69.99. That covers 24 micro plush, which comes out to under $3 per figure.

How big are the plush inside?

Each of the 24 plush is a 2.5-inch Micromallow, the smallest size in the Squishmallows lineup. They keep the same soft, rounded shape as full-size Squishmallows, just scaled down for display.

Which characters are included?

Confirmed holiday-favorite characters include Junie the Banana and James the Fox, with the remaining lineup themed around the winter-holiday countdown. Squishmallows typically reveals the complete roster gradually across the preorder window, so expect more names to be confirmed closer to the release.

Will it sell out?

Very likely. Last year's edition sold out around mid-October, and the combination of collector demand, gift-buyer demand, and a hard seasonal deadline makes early sellouts the norm. Preordering early is the safest way to secure one at retail rather than paying a resale premium later.

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